How to increase your sales by taking better pictures of your products
We provide you with tips and ideas that enable you to capture clearer and more quality images that you can upload and publish on-site to make it easier for buyers to find your products and turn your products into sales.
Elements of taking good pictures of your products:
• Use a simple background to highlight your product.
• Use normal lighting and not flash lighting to avoid ghosting.
• Use Tripod.
• Take high resolution images.
• Do not leave large spaces inside the image frame.
• Show your product from all angles and highlight its disadvantages and advantages.
• Show the measurement.
• Show your product in real colors.
• Take close-up shots.
• Avoid using props.
• Improve the quality of your mobile phone's camera images.
• Choose your photo names in a logical way.
• Check images before uploading.
• Do not add a picture frame.
• Avoid adding text or designs to the image.
• The product must contain at least one image.
Idea 1: Use a simple background to highlight your product
In order to help buyers focus their attention on your product rather than on what surrounds it. Use a white or neutral background. If you are aiming to highlight the gloss of your product, such as jewelry, it is best to use a black background.
Idea 2: Use normal lighting and not flash lighting to avoid ghosting
The appearance of shadows and reflections will make your images less attractive. Try, as far as possible, to avoid using the flash. While normal lighting provides comfort to the eye by preventing the appearance of shadows and reflections.
There are several ways to do this:
1. Use a pure white screen or paper or frosted glass etc., in front of the light source.
2. Place the light source somewhat away from the product and turn the lighting direction to the ceiling or wall area.
Idea 3: Use Tripod
Using hands during shooting often results in blurry images. Use a tripod to keep the camera stable and ensure a clear image. If you do not have a tripod, you can use a flat surface (chair or table, for example) to reduce camera shake.
Idea 4: Capture HD images
Be sure to provide high resolution images so that your product details will be visible if users want to zoom in.
Concept 5: Do not leave large spaces inside the image frame
Make the product in the center of the image and occupy between 80% and 90% of the frame, making it easy for buyers to see all the details of the product.
Idea 6: Show your product from all angles and highlight its disadvantages and advantages
Be sure to capture a lot of images that highlight product details close to different angles.
If the product contains defects, try to highlight them in the images clearly.
Idea 7: Show Measurement
If the size of your product is unclear, try to highlight it next to other familiar things, like putting a coin in front of it to give you an idea of the size of the product. Products are often returned because the buyer has not understood the true size of the product they have purchased.
Idea 8: Show your product in its true colors
Different light types give you different colors. Lanterns may give images a different color than reality, so try to adjust it in camera settings. Digital cameras have an Auto White Balance setting that helps you capture a neutral image.
If your photos are constantly turning blue or yellow, try adjusting the white balance setting to remove unwanted color.
Concept 9: Take close-up shots
Use the Macro mode on the camera to take close-ups. In this case you may need to use a tripod, because the slightest motion may cause blurry images.
The Auto focus feature may not work correctly. So check the final result of the images by displaying them on the computer screen or printing them.
Idea 10: Avoid using props
Avoid using props if the product (clothing and accessory) is blocked from appearing well in the photo frame. Stoppers may confuse buyers about what the product contains.
Idea 11: Improve the quality of your mobile phone's camera images
Rules for single-lens reflex (SLR) or compact cameras, most of which also apply to mobile phone cameras for adjusting the size and accuracy of images. But you need to set these properties through the settings menu on your mobile phone so you can take more accurate and larger photos.
You can also follow these tips to ensure you take good photos with your mobile phone:
• Set the picture resolution and file size settings through the settings menu.
• Disable the flash feature.
• Place a white background behind the products with colors and a dark background for white products.
• Use Auto focus if possible.
You may also want to try other apps that may help you take more detail with editing.
Concept 12: Choose your image names in a logical way
Name your files in a way that reflects the product theme and other important details. This will help ensure that images are uploaded in the order in which you want them to appear.
Concept 13: Check the images before uploading them
After taking enough good photos of the product, browse them or print them to check their quality before loading.
Take photos continuously to make sure that the characteristics of the product are highlighted.
Idea 14: Do not add a frame to the image
Do not add frames to your product images. The only exception is if the frame represents the natural border of a square or rectangular product against a background of neutral color. Often this is seen in stamps or other paper products with a view to drawing attention to defects that may exist, for example.
Idea 15: Avoid adding text or designs to the image
Do not add any text or logo to your image (such as a logo or "free shipping").
Idea 16: The product must contain at least one image
You can not make your product available for sale across the site if it does not include at least one image.